SURFACTANTS
Lasting companies know how to reinvent themselves. HP had done that repeatedly; it started as an instrument company, then became a calculator company, then a computer company. You’ve got to reinvent the company to do some other thing. You’ve got to be like a butterfly and have a metamorphosis.”
- Mike Markkula to Steve Jobs
SURFACTANTS
Sunjin started as a surfactants manufacturer. Starting from 1990s, due to intensifying competition, Sunjin downsized the surfactant business. In 2006, Sunjin made a difficult decision after going through many complex internal and external circumstances to reduce surfactant production to a single product line. Now Sunjin is only producing one main cationic surfactant product line, which are esterquats.
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