CEO’s Greeting 2012




SUNJIN BEAUTY SCIENCE is a raw materials chemical company.
As we know, Japan is a powerful contributor to chemical material production. In the global market, Japan, have on average 20-30 more years or experience in the research and development of chemical raw materials, they have professional research staff more than 5-10 times, and they have a company size that is 10-200 times larger than SUNJIN BEAUTY SCIENCE.

Since I joined the company in 1999, I put my heart and soul into the research and development for our overseas business. Nevertheless, “Chemical production was very difficult”, this thought was constantly reiterated in reality and practice. Now I have come to realize that “the reality is that even if you work hard, still there will be a day where you may not be able to do what you want to.” This is the truth, especially in research and development work.

After 7 years, in 2007, the Korean won and the Japanese yen exchange rate fell sharply. That year, our company lost its price advantage over Japanese business. I was very disheartened and realized that the business of raw material chemical production was tougher than I have imagined.

At the end of 2007, I saw in Weekly paper where Sangmyun Bae, founder of KOOKSOONDANG BREWERY CO.LTD wrote New Year's greetings:
" 一藝八年, 商業十年 ". "Art for eight years, business in another ten years", it was a short message that holds more than 80 years of his life experience as an alcohol distributor. It means in order to master a skill it will take 8 years, and it will take another 10 years if you want to convert this skill into a business.

I did eight years of study, but how about doing business for ten years? These words have really caused people to think. I do have my own dream. My dream is to run an overseas competitive enterprise that no longer simply copy products, but also develop new products with innovative technology so that the company gets the respect from the competitors and the love from the customers. Now, SUNJIN BEAUTY SCIENCE and I will move forwards to achieve this goal and put it into practice.

I believe that as long as we put forth effort, business opportunities will come.
Thank you all.