I am the master of my fate
I am the captain of my soul

- Invictus, William Ernest Henley

As basic principle of business, it is important to have mission and core values. This is also the belief of Chairman, Byungcheol LEE, the founder of Sunjin. Following is the mission statement of Sunjin for the past 40 years since 1978.


  • As together, we have a goal.
  • The nature of democracy is freedom.
  • Freedom is guaranteed by responsibility.
  • Freedom is maintained and developed by equality.
  • Equality is actualized by equal opportunity.
  • Opportunity is earned by capability.
  • Capability comes from the belief, creativity, and effort.
  • As together, we are raising a global company.
  • As a company, we demonstrate our capabilities.
  • As a company, we contribute to the society.

Core Values


Sunjin pursues three core values.
Foresight(先見): One must be able to predict upcoming event before the others.
Proactive(先行): One must act on what they have foreseen.
Equal Share(先均): The profits gained from above act must be equally shared among all the members.

A case that showed Sunjin’s foresight and proactive action would be our new Janghang plant. Sunjin invested 50 million dollar, which exceeded our annual sales. However, together as a company, we successfully established Janghang plant that meets the requirement of the FDA standard and passed the FDA inspection. Now, Janghang plant is the Korean first FDA certified cosmetic material company and we are highly expecting that it will take us to the next level in the global market.

Although equal share is a rare case when it comes to a small business, Sunjin provides various welfare and benefits to employee. In addition, as of 2020, about 18% of our stock share is owned by the employees so that their contribution to the growth of the company will be equally shared among the employees.