News Letter
Sungho Lee, CEO of SUNJIN BEAUTY SCIENCE — A Beauty Leader Shaping the Asia-Pacific (APAC) Region
- November
- 2025, No.1
24 Nov. 25
CEO Sungho Lee Honored in
‘The 9 Faces of APAC Beauty 2025’
Sunjin Beauty Science CEO Sungho Lee has been selected as one of The 9 Faces of the APAC Beauty Industry 2025 Awards, recognizing innovators leading the beauty industry across the Asia-Pacific region in 2025.
Now in its second year, this award honors leaders who drive scientific innovation and growth across the beauty industry in the Asia-Pacific (APAC) region.
CEO Sungho Lee was recognized for his acclaimed contributions to K-beauty raw material technology innovation and his impact on the global industry. This achievement represents a significant milestone that reinforces Sunjin Beauty Science’s diverse initiatives as the company evolves into a total beauty enterprise.
Mini Spotlight
About The 9 Faces of the APAC Beauty Industry Awards
This program has been organized since 2024 by In-Cosmetics Asia, an exhibition spotlighting cosmetic and personal care ingredients in the Asia-Pacific region. Each year, it selects and highlights 9 leaders who have significantly contributed to the development of the regional beauty industry.
The judging criteria include five categories: ▲Industrial Achievement ▲Innovation ▲New Product and Technology Development ▲Education and Research Contribution ▲Sustainability Improvement, and all candidates must be based in the APAC region.
In 2025, Sunjin Beauty Science shares this honor alongside executives and researchers from world-renowned cosmetics companies such as Proya Cosmetics, Shiseido, and Unilever.
The APAC Beauty Industry Award Interview
Q. What inspires your work, and how do you stay motivated to continue driving innovation in the industry?
A. (Sungho Lee)
While I am not an iPhone user, I draw significant inspiration from Steve Jobs’s vision for innovation. Jobs’s early advisor, Alan Kay, famously advised him: ‘If you’re serious about software, you have to make hardware.’
In the cosmetics industry, I view ‘software’ as the cosmetic raw material—the core technology and intelligence. Because we are deeply committed to these raw materials, we have been serious about the ‘hardwares’ which include:
The Clinical Research Center to assess the cosmetic raw materials and formulations.
The R&D lab develops formulas that best utilize our unique ingredients.
The Independent B2C Brand to directly deliver the final product to the consumer.
In this sense, I consider Apple, integrating both software and hardware, a model we strive to be the ultimate driver of innovation in beauty care.
SUNJIN BEAUTY SCIENCE — From Ingredients to Brands
Sunjin Beauty Science is a company that provides integrated global beauty care solutions. Leveraging our expertise as a global hidden champion in cosmetic materials, we have built a vertically integrated platform spanning new material development and manufacturing, clinical trials, formulation development, and our own cosmetic brands, delivering comprehensive beauty care solutions to customers worldwide.
For inquiries regarding our products, please contact us using the information below.
Areum Jeong I Regional Sales Manager I Email: sales1@sunjinbs.com
