Mission Statement: Founding Philosophy

The Corporate Compass Built Over 50 Years,
The Founding Philosophy of Sunjin Beauty Science
Today, many companies declare their to define their purpose and direction. These are not merely well-crafted phrases, but serve as an essential compass that guides all members of the organization toward a shared goal. Remarkably, nearly 50 years ago, Chairman Lee Byung-chul, the founder of Sunjin Beauty Science, already deeply understood the importance of such corporate philosophy. Since the founding of Sunjin Chemical in 1978, the unwavering management principles that continue to guide Sunjin Beauty Science today have been firmly rooted in this mission and core values.
A Mission That Leads the Times: Enriching Human Life Through Technology
The mission of Sunjin Beauty Science is concisely defined as “to enrich human life through technology.” This represents our firm commitment to go beyond creating cosmetic ingredients for beauty alone, and to contribute meaningfully to a better quality of life for humanity. From the very beginning, our dedication to quality and technological excellence has been living proof of this mission. Even as times change and market demands evolve, our goal remains unchanged: to create new value through technological innovation and ultimately enhance people’s lives.

The mission and core values of Sunjin Beauty Science are not merely declarative slogans. They have been the driving force that enabled us to overcome countless crises and challenges over the past five decades, and they continue to serve as an unchanging standard that guides our future direction. Chairman Lee Byung-chul’s visionary management philosophy has become the foundation that has grown Sunjin Beauty Science into a global beauty science company and will remain a solid cornerstone for the future.
Goal
The Three “Seon” Philosophy: The Roots of Sunjin Beauty Science’s Success
Three Seon Philosophy
Sunjin Beauty Science has grown beyond the pursuit of profit alone, guided by a unique and powerful philosophy known as the Three “Seon” Principles. This philosophy, distilled from the pioneering management vision of our founder, Chairman Lee Byung-chul, serves as a core principle that directs every corporate decision and employee action.

1. Foresight (Seongyeon): Insight to See the Future
Foresight goes beyond simply being ahead—it represents the deep insight to perceive the future. It is the ability to identify opportunities others cannot see and to anticipate market trends to take proactive action. Guided by this principle, Sunjin Beauty Science made bold investments. A representative example is the completion of the Janghang plant in 2019, with an investment of KRW 50 billion, far exceeding the Company’s annual revenue at the time. As the first cosmetic ingredient company in Korea to design and pass inspections under FDA standards, we secured unrivaled technological and production capabilities to compete in the global market. This was a strategic decision made for long-term growth rather than short-term profit.
2. Action (Seonhaeng): From Thought to Execution
Action represents the courage and execution power to turn foresight into reality. Even the best ideas cannot succeed without decisive execution. As demonstrated by the Janghang plant investment, Sunjin Beauty Science possesses the determination and drive to act boldly, even amid uncertainty. This proves that true innovation emerges when foresight and action come together.
3. Fairness (Seongyun): Sharing the Fruits of Growth
Fairness means that the value created through foresight and action is shared equitably among all members of the organization. Corporate success should not be concentrated among a select few, but fairly distributed to everyone who contributed to its achievement. Sunjin Beauty Science actively practices this principle by offering a wide range of employee benefits and fostering a flexible work culture—rare among small and mid-sized enterprises. Notably, as of 2020, approximately 18% of the Company’s shares were held by employees. This strengthens a true sense of community by enabling employees to directly contribute to growth and share in the resulting economic rewards.
In this way, the Three “Seon” Philosophy of Sunjin Beauty Science illustrates a success formula built on foresight, decisive action, and fair distribution of outcomes. It drives sustainable growth while instilling pride among employees and trust in the market.
Sunjin Beauty Science Vision
  • 1st
    No.1 Cosmetic Ingredient Company in Korea
  • USD 100M
    Recipient of the USD 100 Million Export Tower
  • Top 1,3,5
    Global No.1 in Silica
    Top 3 in Polymer Beads
    Top 5 in Sunscreen Ingredients
  • 100,000
    Global Customer Database
  • 25%
    Operating Profit Margin