News Letter

Hello,

This is Sunjin Beauty Science.

Recent makeup trends go beyond simple coverage, focusing on three key values: Full Coverage, Stay in Tone (no darkening), and Long-Lasting performance.

We are pleased to introduce TINA-WHITE UP, a next-generation hydrophobic surface-treated pigment that fully delivers on all three.

Today’s consumers don’t compromise. TINA-WHITE UP delivers all three at once.

- Full Coverage: Fine, uniform particles seamlessly fill in skin imperfections and texture.

- Stay in Tone: Excellent dispersibility and oil resistance help maintain the original shade without dulling over time.

- Long Lasting: Advanced hydrophobic treatment ensures long-lasting makeup that resists sweat and sebum

That dull “darkening” that appears in the afternoon isn’t just in your head.
It’s caused by a phenomenon called wetting, where the pigments in foundation absorb sebum from the skin.

Just like a white T-shirt looks darker and more transparent when it gets wet, pigment particles darken when soaked with oil. This changes the refractive index of light, making the complexion appear dull or darker.

The TINA series addresses the root cause of darkening with its proprietary surface treatment technology

- Wetting Control: Effectively prevents sebum and sweat from penetrating the pigments

- Anti-Darkening: Maintains clear, true color without dulling over time

- Long-Lasting: Keeps your makeup fresh and radiant from morning through the afternoon.

TINA-WHITE UP delivers outstanding dispersibility in both polar and non-polar oils compared to conventional AS (Alkyl Silane) coatings. In addition, its large-scale 1MT (metric ton) production system ensures exceptional color consistency with minimal batch-to-batch variation.

- Clean Beauty: NATRUE and COSMOS certified, with naturally derived surface treatment

- Thermal Stability: Maintains stability even at high temperatures up to 100°C

- Low Viscosity: Provides smooth, non-caking application even in low-viscosity formulas (e.g., air cushions)

- Multi-Sector: NOI 1 (Natural Origin Index) grade, suitable for a wide range of clean beauty formulations

“From morning radiance to after-work glow, TINA-WHITE UP delivers—just as promised.”

What consumers truly want is not temporary coverage, but a true color that maintains a natural tone-up effect throughout the day.

In today’s market, it’s no longer enough to simply cover—lasting brightness and consistency over time are what define real performance.

More than just an ingredient, TINA-WHITE UP is the most effective way to position your brand as a market standard.

By combining clean beauty values with outstanding long-lasting technology, this innovative layer brings a powerful competitive edge to your formulations.

Now is the time to open a new era of long-lasting performance with Sunjin Beauty Science.
If your products deserve to stay radiant even in the afternoon, TINA-WHITE UP is the answer.

If you need more information or samples of TINA-WHITE UP, the next-generation pigment designed to elevate the value of your products, please feel free to contact us anytime.

Areum Jeong / Regional Sales Manager
E-mail : sales1@sunjinbs.com