SUNJIN NEWSLETTER
Introducing SH305: A Natural Soft-Focus Ingredient Made with 100% of Silica!
By Kim, DongBok
Translated By Lee, James
April 2025, NO.15
Hi, how are you?
In this issue, we are excited to introduce SH305 which is our innovative new product made with 100% of pure silica, delivering outstanding soft-focus effects.
What is Soft-Focus?
Soft-focus is a technology that uses the principles of light refraction and diffusion to naturally blur skin imperfections while subtly enhancing skin tone. SH305 features a uniquely engineered surface structure that effectively scatters light, delivering a natural blurring effect. It helps create a smooth and even skin texture, enhancing facial contours for a more refined and naturally radiant complexion.
Despite being made entirely of silica, SH305 delivers soft-focus performance on par with our existing product SH219(Silica, Titanium Dioxide). This outstanding effect is achieved through a specialized processing technique that optimizes the surface roughness of the silica, allowing it to effectively scatter light and enhance soft-focus capabilities.
For customers who have hesitated to use SH219 due to concerns over the safety of Titanium Dioxide, SH305 offers the ideal alternative. Formulated with 100% silica, SH305 delivers outstanding soft-focus performance without the need for TiO₂. It is a safe, eco-conscious ingredient designed to meet the growing demand for clean and reliable cosmetic solutions.
The key ingredient in SH305, silica, is an abundant and eco-friendly resource found in nature, making it an ideal choice for developing clean beauty products.
With SH305, you can create sustainable and innovative beauty formulations that meet the demands of today’s conscious consumers.
For any product inquiries, please feel free to contact us at the details below.
Areum Jeong / Regional Sales Manager
E-mail : sales1@sunjinbs.com
