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Subject : 19_08_'Clean Beauty' - 2019 Beauty market trend
Date : 2019-08-25
 
 
SUNJIN NEWSLETTER
‘Clean Beauty’ - 2019 Beauty market trend
by Sung-Ho Lee
August 2019, NO.199
 
* Article URL : https://www.cosmeticsandtoiletries.com/networking/eventcoverage/Clean-Beauty-Sweeps- Spring-Ingredient-Launches-509862121.html
 
 
Clean beauty is the latest spin on naturals?albeit with a newly found respect for science, safety and transparency?and this spring, exhibitors at both in-cosmetics Global and the NYSCC Suppliers Day had clean stories to tell; following are select examples
 
"Brands are facing the new reality that consumers want clean beauty as they define it, " said Gleason-Allured, which he explained refers to safer ingredients, shorter ingredient lists and transparency, among other tenets.
 
Grabenhofer added, "Consumers have been trained to look at the ingredient lists from the foods industry. But clean beauty isnt just about removing artificial ingredients, its about transparency and a clean conscience." She noted that formulators also must strike a balance between product performance, along with these safety, performance and "bigger picture" beauty tenets.
 
"In the end, its all about being transparent with consumers, so
they are empowered to decide what ingredients they put into or
onto their bodies."
 
 
 
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