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SUNJIN NEWSLETTER
 
Subject : 2015.09_Soft Kiss & Vivid Color Lipstick with MMP
Date : 2015-10-06
September 2015, Newsletter no.64
Published by Sung-Ho Lee
 
 
 
     
 
     
  Marsh Mallow Powder
in Lipstick can provide
 
 
  - Vivid Color
- Superior Slip
- Mattifying
- Heat stable
 
 
     
 
     
 
Marsh Mallow Powder
INCI Name: HDI/Trimethylol
Hexyllactone Crosspolymer &
Polymethyl Methacrylate & Silica
 
 
 
 
     
 
  Tested Formula
 
 
 
2015_Vivid Color Lipstick
  Trade Name INCI Name %
  Lipovol CO   Castor Oil 31.5
  Liponate NPGC-2   Neopentylglycol Dicaprylate   /Dicaprate 15
  Lipo IHD 101A   Isohexadecane 15
  Ozokerite Wax   Ozokerite Wax 3
  Candelila Wax   Candelila Wax 6
  Beeswax   Beeswax 10
  Jojoba Wax   Flakes   Hydrogenated Jojoba Oil 2
  Lipovol P   Prunus Armeniaca Oil 1
  Shea Butter   Shea Butter 3.5
  Vitamin E   Tocopheryl Acetate 0.5
  Phenoxyethanol   Phenoxyethanol 0.5
  SUNTITAN-AS   Titanium dioxide & Triethoxy
  caprylylsilane
2
  SW40R7C   Synthetic Wax & Red 7 Lake &
  Isopropyl Titanium Triisostearate
3
  Micro Beads   7
 
 
   Tested Micro Beads
 
 
SUNPMMA-S
INCI : Polymethyl Methacrylate
Particle Size : 7 μm
Oil Absorption : 0.45 cc/g
 
 
SUNPU-170
IINCI : HDI/Trimethylol Hexylactone            Crosspolymer & Silica
Particle Size : 17 μm
Oil Absorption : 0.45 cc/g
 
 
Nylon-12
INCI : Polylauric lactam
Particle Size : 6 μm
Oil Absorption : 0.95 cc/g
 
 
Marsh Mallow Powder
INCI : HDI/Trimethylol Hexyllactone
           Crosspolymer & Polymethyl
           Methacrylate
Particle Size : 7 μm
Oil Absorption : 2.0 ~ 2.5 cc/g
 
 
 
 
     
 
  Vivid Color & Mattifying
 
 
Base
SUNPMMA-S
SUNPU-170
Nylon-12
Marsh
Mallow
Powder
     
 
 
       
 
 
Base
SUNPMMA-S
SUNPU-170
Nylon-12
Marsh
Mallow
Powder
 
 
Most Vivid Color
  & Matte appearance
 
 
 
 
 
     
 
  Marsh Mallow Powder, Heat Stable
 
 
Nylon-12
Marsh Mallow Powder
 
: Lipstick base , : Powder  
                (Oil + Wax)  
 
90℃ , 20min
 
Nylon-12
Marsh Mallow Powder
    Heat stable!!
 
 
     
 
  Key ingredient
  
  Marsh Mallow Powder
    New in 2014
 
 
 
 Soft, Elastic &
 Porous
 
  Like Marsh Mallow
 
 
 
 
     
 
  Marsh Mallow Powder
 
 
Porous PMMA
Elastic Urethane
 
 
Soft, Elastic & Porous!
 
Description: Urethane Acrylate
Particle Size: 6 ~ 12 um
Oil Absorption:
2.0 ~ 2.5 (cc/g)
 
 
 
     
 
  Instant Elasticity
 
 
 
Regaining of skin
elasticity takes time…
It takes significant time
for customers to see
the real anti wrinkle
effect
 
How can you convince
your users to continue
to use anti wrinkle
cream regularly to
finally see the real Anti
wrinkle effect?
 
     
  Instant Elasticity
agent can provide
immediate and
touchable
PERCEPTION
 
     
     
  Instant Elasticity
agent reinforces
consumer perception
of product working
 
     
  Elastomer Micro Bead!  
 
  “To Touch is To Believe”  
 
 
 
     
 
  Selective Sebum Absorption
 
 
Marsh Mallow Powder
 
WATER D5* LP**
Marsh Mallow selectively
absorbs oils over water
 
 
Porous Silica
 
WATER D5 LP
Porous Silica absorbs
oils & water fast
-> Skin feels dry
 
 
   
Selective Sebum
Absorption
 
 
 
 
*D5:Cyclomethicone
**LP: Liquid Paraffin
 
 
 
 
     
 
  Spreadability of MMP
 
 
  Marsh Mallow
Powder
 
     
  Urethane Bead  
     
         
     
  Marsh Mallow
Powder
 
     
  Porous PMMA  
 
 
 
COPYRIGHT(C)2015~SUNJIN CHEMICAL Co.,Ltd.ALL RIGHTS RESERVED
82-31-494-6322(300) sungholee@sunjinchem.co.kr


         
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